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Why Open Graph Social Sharing Is Essential To Boosting Your Search Rankings

 Open Graph Social Sharing is yet another search engine optimization technique. You might have noticed how when you type a search query on Google, the search result you receive will mostly be enclosed inside a box. This box is what Google will show a user if an OG (open graph) tag is incorporated into the website. The OG tag helps your most important URLs to be showcased in the search results. This includes the social media platform URLs where your website is operated as an account.

Purpose of Open Graph Protocol

 


The protocol is nothing but the tag. In case, your website does not employ an OG tag, then Google uses the Meta title of your website. That is why the content you show on your social media accounts can help you get effective traffic through search results. That is why you need to get the OG title tag for Facebook to read it and display the content outright. The text that is shown on a Facebook feed must be attractive and alluring.

The Open Graph protocol is essential for social media optimization. The purpose of the open graph protocol is to make every page on your website a social object. This is done by using the pointers from your website. Pointers/fields such as Title, type, description, contact information and location, all must be specified on your website. There are a number of web technologies used throughout the internet. Search engine marketing is the study of various web technologies. Some of the technologies are microformats, microdata ad RDFs.

The Open Graph protocol was set up by Facebook to improve the representation methods of websites over the social network. The idea of Facebook was to let developers set up their websites in such a way that search engine optimization got the most boosts. That is the goal of a search engine marketing company. Their role is to make use of open graph social sharing protocol to facilitate the integration of web pages.

Benefits of Open Graph Protocol

Making use of the open graph protocol lets the website provide correct information for the search engines. This aids in raising the rank of the pages. This is because your website is relocated to higher positions on the search engine. Google detects open graph Meta tags and that is why incorporating them is key. You can customize the information on the web pages the way you want.

 

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